SEMA Countdown: Featured Builds and App Sneak Peek!

Sentury's sneak peek of SEMA offerings

Sentury’s booth is always a highlight of the SEMA show and this year will be no exception. The booth offerings will include a sneak peek into the new Sentury World app and an opportunity to sign up to the recently-launched Associate Dealer Programs (ADPs).

Enroll in HYPERDRIVE and Elyte

On June 1, 2025, Sentury launched two Associate Dealer Programs: Delinte’s HYPERDRIVE and Landsail’s Elyte. The Elyte and HYPERDRIVE ADPs are designed to give independent tire dealers and their primary distributors a strategic advantage in growing their business.

As a financial incentive, the ADPs offer exclusive dollar rewards to reinvest and fuel even more growth! The programs also feature expert-led training on Delinte and Landsail tire technology and market trends to help dealers stay ahead of the competition.

Sentury will have a dedicated iPad for ADP enrollment at the SEMA booth, offering the opportunity for dealers to learn more about the program and sign up on the spot.

Sentury’s SEMA builds

Sentury has once again secured a prime location at the entrance of the South Hall and will be showcasing three impressive builds including Truck Guru's resto classic 1968 Bronco with the 5.0L Coyote Engine in cream-white and classic orange stripes. This build features the Delinte DX12 RT in the LT315/70R17 size with 17" wheels.

Sentury will also showcase the 2024 Colorado Overland with Landsail’s CLX10 A/T in the LT285/70R17 size and 17" wheels.

Another featured build will be the hunter style 2024 ruby red Ram 2500HD Crew Cab with the 20" Delinte DX-20 X/T in the 37X12.5R20LT size.

Sentury WORLD app preview

Sentury is getting ready to launch the Sentury WORLD app ahead of SEMA! Sentury WORLD will be the central digital platform for Sentury Tire USA’s distributors, associate dealers, and their teams. It’s built to manage warranty claims easily on desktop or mobile devices, with much more coming in 2026. Attendees will have a chance to sample the app when they visit the booth.

Sneak peek of Sentury's LC250 Toyota Land Cruiser

Sentury will also be showcasing the Toyota Land Cruiser build that was recently used in Discount Tire's The Ride To Raise event for the Bruce T. Halle Assistance Fund. The Sentury team took the outfitted LC250 on an expedition across the trails of Sedona, Arizona. Decked out with the new Sentury XtremeTrexx X/T Crossover-Terrain tires, this build's next stop will be the Las Vegas Convention Center for SEMA 2025!

Brand magazines launch

This year, Sentury's 360 Family of Brands will launch new magazines for each brand. These elaborate print publications will allow consumers the chance to catch up on all the latest news about our products and read the informative articles we've published on our blogs each month.

Landsail's new website

Stay tuned for Landsail's new website reveal! Landsail's new product platform will feature commercial tires and an expanded tire search functionality.