Sentury’s Year of Exponential Growth
Year in Review: Sentury Becomes a Market Leader
2025 was a year of unprecedented growth for Sentury Tire USA, beginning with the release of Sentury-branded tires and two Associate Dealer Programs, Elyte™ for Landsail and HYPERDRIVE™ for Delinte partners. Due to a number of cutting-edge initiatives and quick, forward-thinking strategies in response to market demand, Sentury has become a trusted brand and leader.
Sentury Interviewed for Tire Review
In March, Sentury was interviewed in a single-source article by Tire Review about the rise of Last-Mile Delivery tires. The feature article, which can be read here, included market and product insights from Sentury’s Territory Sales Director Nick Gutierrez and Technical Director David Klekamp.
Tire Discount Selects Sentury Tire USA for Inaugural Recycling Initiatiave
In May, Sentury became the first tire manufacturer to be selected for Discount Tire’s new Total Recycling Initiative through Liberty Tire Recycling, a program that aims to recycle all used tires with the promise that no Sentury tires will ever reach a landfill. All Sentury-branded tires will be recycled through a Liberty Tire Recycling program, which repurposes tires for various commonly used products, such as crumb rubber for athletic tracks, playground surfaces, and artificial turf, splash guards and mats for vehicles, pavers for garages, patios and playgrounds, and flooring tiles for gym and fitness flooring. These are just a few examples of how Sentury tires are recycled to uphold its core value #4 of being sustainability-minded.
Associate Dealer Programs: HYPERDRIVE and Elyte
On June 1, 2025, Sentury launched two Associate Dealer Programs: Delinte’s HYPERDRIVE and Landsail’s Elyte. The Elyte and HYPERDRIVE ADPs are designed to give independent tire dealers and their primary distributors a strategic advantage in growing their business.
As a financial incentive, the ADPs offer exclusive dollar rewards to reinvest and fuel even more growth! The programs also feature expert-led training on Delinte and Landsail tire technology and market trends to help dealers stay ahead of the competition.
To enroll in the ADPS visit HYPERDRIVE and Elyte.
New Dallas Distribution Center
In November, Sentury opened its fourth US distribution center in the heart of Texas. The 150,000-square-foot distribution powerhouse was strategically positioned to expedite delivery times, expand inventory depth, and connect seamlessly with shipments flowing directly from Sentury’s cutting-edge Morocco factory.
All these initiatives reflect Sentury’s commitment to its partners and customers as it responds to real-time needs and unprecedented growth, confirming that not only are Sentury’s tire products good, but the brand has become a trusted resource for information in the wider industry. Sentury has branded this commitment via its 360 Sentury Tire USA Family of Brands, created to better serve its partners and ultimately the end-user nationwide.
Thank you to everyone who made it a groundbreaking year!
Read more about recent Sentury developments in our previous blog:
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