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What’s covered in this blog

  • Description of the Sentury booth highlights at SEMA
  • Video of booth tour with Nick Gutierrez
  • Highlight video of SEMA
  • Prequel video of SEMA
  • Vehicle builds with Delinte tires at several booths

Thank you for visiting us at SEMA!

Sentury’s booth was once again a hit at SEMA 2026, which attracted over 160,000 attendees at this premier automotive trade gathering in Las Vegas.

The show featured a ribbon cutting on the first day, where attendees enjoyed a newly revamped SEMA central section in the Central Hall, where the space was modernized to serve as a high-tech hub for product connectivity and networking.

Further south, before visitors even got to the Sentry booth inside, the Centurions commanded the main entrance of the south hall with not one, not two, but three epic Raptors with partner build components. The visitors were inside South Hall, which was just a few booths down the main aisle where partners were welcomed by the 3D wraparound jumbo screen. This screen was updated daily with fast-paced footage and Delinte sightings, along with a range of new products in a variety of sizes and dealer-focused technology.

SEMA booth highlights

The highlights at the booth were the new Gen 2 Voyagers from Groundspeed Tires and the new feature-packed Landsail commercial tire, the STR295. The podiums were set up for Elyte and Hyperdrive associate dealer programs, where distributors could get a demo of Sentury World modules and the upcoming Elite 2.0 and Hyperdrive 2.0 associate dealer programs.

The addition of a SEMA concierge team, new Sentury WORLD™ app features, and more made the show a huge success. And of course, the highlight of every SEMA show is you, our partners, and we want to give a big Thank You to you for your support!

If you couldn’t make it this year, check out our Booth tour with Sentury’s Senior Territory Sales & Marketing Director, Nick Gutierrez, and our SEMA Highlight video featuring some of this years’ most exciting moments.

Delinte showcases its new tech-driven tools for distributors alongside the 2027 TRX

Additionally, Delinte tires were used on other builds at various booths throughout the show:

2027 Ram TRX - Centurion X/T

Delinte tires featured on other vehicles throughout the SEMA show:

Additionally, Delinte tires were used on other builds at various booths throughout the show:

2024 Toyota Tacoma - DX20 - Anzo USA - Booth #20321
2008 Porsche Cayenne - DX20 - PIAA - Booth #61025

Tour the Booth with Nick Gutierrez

If you missed it this year, we’ve got you covered! Take a tour of the Sentury Tire USA booth with Nick Gutierrez to hear about Sentury Tire USA’s newest innovations, products, and more!

Revisit the action with the SEMA highlight video

Check out our prequel video to catch up on the highlights

Stay up to date on Landsail’s new products and technology and more by following us on:
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Previous Blogs

Read our previous guides to SEMA 2026:

Sentury's booth is sizzling at SEMA

Sentury's Getting Geared up for SEMA